Konica Minolta's production print business has grown up in step with the digitization of commercial printing. However, industry digitization remains at only 10-15%, and there is still ample room for growth.

At the same time, new issues have appeared for companies, who utilize commercial printing services. They are trying to optimize the use of the Internet, social media and other new media in marketing, as they seek the ideal balance with conventional print media spend.

Charterhouse, a European company Konica Minolta acquired in fiscal 2012, has the marketing print management (MPM) service knowhow to solve these kinds of problems. By sharing this knowhow with commercial print customers across the global Group, we will help to generate and expand print demand from large corporations. Increasing demand will generate greater motivation for capital investment in commercial printing, leading to the adoption of the Group’s digital printing equipment.

Print demand from some types of businesses fluctuates seasonally. On-demand print⁸ services, such as those offered by Kinko’s Japan, free companies from the costly need to maintain equipment at levels to meet peak demand. And outsourced printing increases the print volume of our output devices, further contributing to business scale expansion.