Renault UK now uses the MPM (Marketing Print Management) service, offered by Konica Minolta Group member Charterhouse Print Management Limited (Charterhouse).
The MPM service puts expert staff into full-time positions within customers’ marketing departments, where the staff can centrally manage the huge volumes of printed promotional materials. This optimizes quality and cost performance while helping to enhance customers’ brand image and expand sales. In addition to their extensive experience as a longtime provider of the MPM service, Charterhouse was also chosen for its trustworthiness as a company with ISO 12647-2 certification, an international standard for printing quality.
Within Renault UK’s office, Charterhouse placed a full-time team of people with extensive knowledge of automobile industry marketing to provide their expertise concerning techniques. This allowed Renault UK to improve the efficiency of its process for producing printed materials for public consumption, cut printing costs, and invest more into other areas of its marketing mix.
With this success, the company was allowed to create an artwork studio within Renault UK's offices. By becoming more deeply involved in artwork, layout, and other such operations, the company is also finding success in making deliveries within the very short time frames required by the automobile industry. Charterhouse’s on-site team has also achieved more authority; in addition to managing printed materials, it is now working on developing new marketing services. The team is also conducting research in the field of digital production in the on-site studio.
All of this makes Charterhouse’s on-site team a powerful partner for Renault UK, which benefits from the team’s ability to assume responsibility for both devising and implementing strategies. Resounding acclaim for this partnership has prompted the creation of similar printing teams and studios at Renault distributors in other regions such as Belgium and Holland.